Our Story
Our Story
Rawly Chews was born out of love for our two French Bulldogs, Eggzy and Violet. Eggzy was diagnosed with idiopathic epilepsy, which meant we had to become incredibly careful about what went into his bowl.
Many store-bought treats — even ones marketed as “healthy” — contained hidden preservatives like rosemary extract, which Eggzy couldn’t have.
So we decided to create our own treats: simple, natural, and preservative-free. What started as a way to keep Eggzy safe soon became something bigger — a way to share healthy, honest treats with dogs all across New Zealand.
Huge thanks to @happy.wags for capturing Eggzy & Violet so beautifully!
How We Do It
No Outsourcing
Every treat is lovingly made in our own NZ kitchen — never handed off to third parties. This means we have complete control over quality, safety, and flavor from start to finish.
No Shortcuts
We take our time to craft each batch with care — slow-dehydrated to lock in nutrients and natural taste. No rushing, no cutting corners — just honest, wholesome treats made the right way.
Preservative-free
Our treats are made with nothing but pure, locally sourced ingredients — no artificial additives, fillers, or preservatives. Just clean, drool-worthy goodness your pup will love!
EGGZY
EGGZY
Chief Taste Tester
tough critic, big personality
Every batch is made fresh in NZ and packed in compostable pouches.
Our taste-testers? Eggzy and Violet – the official “Chew Crew” with the toughest tastebuds in the country.
VIOLET
VIOLET
Head of Cuddles & Quality Control
Sweet, friendly, and never misses snack time.
Because when dogs feel good and pawrents smile, we know we’re doing something right.
Empty Bowls. Because our treats don’t last more than 10 seconds.
Wag-to-Treat Ratio. Scientifically measured in tail sweeps per second.
Eco Friendly Packaging.
Because we love Mother Earth as much as we love dogs.
Pawrents Who Recommend Us. Because good treats get talked about.
Our mission is simple:
Our mission is simple:
Turn NZ-sourced meat offcuts into premium dog chews
Reduce food waste through sustainable production
Keep your dog’s tail wagging with safe, preservative-free snacks
We’re a small Kiwi-owned business with a big love for dogs (and an even bigger love for spoiling them with healthy treats).